Since Cosmetics are in direct touching with human skin, in addition to the usual functional requirements such as beautiful colors and UV protection, they also require products that are non-toxic, non-polluting and safe to use. Cosmetic grade pearlescent materials have the characteristics of non-toxic, good pearlescent effect and stable chemical properties. They can be used to produce lipstick, eye shadow, foundation, eyeliner, eyebrow pencil, nail polish, hair cream, moisturizer, hair spray and other cosmetics. Because pearlescent materials mainly play their coloring role in the cosmetics field, they are more concentrated in the Makeup field.

The global cosmetics market continued to grow in 2017, reaching US$464.8 billion, a year-on-year increase of 5.2%. This is the second consecutive year of recovery in the cosmetics market after the overall contraction in 2015. The global Makeup market also is showing a similar development process, but the recovery of Makeup is more obvious. In 2017, the global Makeup market sales reached 65.98 billion U.S. dollars, a year-on-year growth rate of 7.0%, which was the highest in six years, driving the industry's recovery.In 2017, the retail sales of cosmetics in China reached 251.37 billion yuan, an increase of 13.1% year-on-year, and the compound annual growth rate from 2008 to 2017 was as high as 17.3%. In 2015 and 2016, when the industry was in the middle of the winter, China's cosmetics retail sales still maintained a growth rate of over 8%, which was much higher than the global level, and the industry grew strongly.In addition, according to Euromonitor statistics, the market capacity of China's cosmetics industry is as high as 315.68 billion yuan. The market size of its Makeup industry in 2015 was 11.6 billion yuan, a year-on-year growth rate of 16%, and a compound growth rate of 15.68% from 2010 to 2015, which was significantly higher than the world's level in the same period. Therefore, the downstream industries of cosmetics, especially the rapid growth of the Makeup industry, will drive the demand for pearlescent materials.

Because pearlescent materials, as a kind of pigment, mainly play a coloring role in cosmetics, we can estimate the global demand for cosmetic-grade pearlescent materials from the perspective of cosmetic colorants, that is: global demand for pearlescent materials in the cosmetics field = global cosmetic colorants ×Permeability of pearlescent materials in the field of cosmetic colorants.According to the statistics of "Status and Development Trends of Cosmetics Market", in 2012, the consumption of colorants in the cosmetics industry of major countries in the world was 11,000 tons, while the global colorants were about 12,200 tons (90% of these major consumer countries).Based on the 2017 global cosmetics market sales growth rate of 7.0% year-on-year, and the penetration of colorants in the cosmetics field, the average annual growth rate of cosmetic colorants consumption is about 10%, and the global cosmetic colorant consumption will reach 26,200 tons by 2020.

According to the China CDC’s testing and statistical data on imported and domestic cosmetics from 2007 to 2010, 48.60% of cosmetics used colorants, of which the use rate of mica in colorants was 28.44%, according to the annual 1% Penetration rate (safety, flash drive), the penetration rate of pearlescent materials in cosmetic colorants will reach about 38% in 2020, and the global cosmetic-grade pearlescent materials market will reach 3 billion yuan.